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Kendrick Lamar, Pusha T and Raekwon are heading to Austin, Texas next week to celebrate the relaunch of the magazine "Mass Appeal." 

LISTEN: iHeartAustin Radio - Music & News from the Festival

The culture and lifestyle magazine is kicking off its return as a quarterly print publication with their ICECREAM Social party on March 15th during the South-By-Southwest festival. 

Pharrell Williams has signed on to host the event, which will also include Bub B, A$AP Ferg, Joey Bada$$ and Danny Brown.  The party will take place at the Austin Music Hall.  

South-By-Southwest begins today with a number of concerts and parties around the Austin.  For more information on performances and shows visit SXSW.com.  

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